Brooklyn quartet Charly Bliss will release their sophomore album, Young Enough, next month via Barsuk. Today, they’ve shared the third single off the record, “Hard to Believe.” The bouncy power pop song examines the difficult cycle of getting out of a toxic relationship. “I’m kissing everything that moves / I’m kissing anything that takes me far away from you,” kicks off the song. Frontwoman Eva Hendricks says this about the track:
"'Hard to Believe' is a song about being addicted to a bad relationship, and the endless cycle of trying and failing to end one. Sam [Hendricks, drummer] wrote the guitar riff very early on in the writing process of Young Enough and we’ve always been obsessed with playing it because it’s so insanely catchy."
The song comes to the world via a video depicting a band practice in which each of the members gets very distracted by various minute things around the practice space. Hendricks explains the video like this:
"We shot the video on 35mm film over two days with our close friend Henry Kaplan 24 hours after returning from SXSW. Henry did a spectacular job of incorporating each of our personalities into this video, as well as providing a slightly fantastical, but ultimately realistic portrayal of a typical band practice. While we’re running songs, each band-member usually has their own inner-monologue running of either things they’re distracted by, or things they’d rather be doing. This video feels extremely “us” and I don’t think we could have made it with anyone else."
The band previously shared “Chatroom” and “Capacity,” off of Young Enough. The record follows 2017’s Guppy and is out May 10. The band will embark on a massive tour behind the record, with a stop in Seattle on Saturday, June 22 at the Crocodile. Below, listen to “Hard To Believe” and watch Charly Bliss’ 2017 KEXP in-studio performance.